Quantitative marketing research is the application of quantitative research techniques to the field of marketing. The goal of quantitative research is to project the results to a larger population in order to address objectives such as identifying market trends or forecasting sales. Thus,...

Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. It can be...