Quantitative Market Research

Quantitative marketing research is the application of quantitative research techniques to the field of marketing. The goal of quantitative research is to project the results to a larger population in order to address objectives such as identifying market trends or forecasting sales. Thus, quantitative research is implemented using large-scale questionnaires or structured observations. This type of research often involves statistical analyses and is considered conclusive because it is representative of a larger population. Here is a good article to present the quantitative market research ...

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Quantitative Market Research - A Primer

• Multivariate Analysis
• Response-based Market Research

1. CHAID
2. Disciminant Analysis & Logistic Regression
3. Positioning the product: MDS

• Conjoint Analysis
• Discrete Choice Modeling
• Latent Class Models
• Database Marketing Analytical Techiniques