Advanced Analytics for Market Research Using SPSS
Course Content:
The full table of contents for this course is available.
- Introduction to Conjoint Analysis
- Producing a Conjoint Design
- Group and Individual Conjoint Analysis
- Simulations and Secondary Analyses
- Simple Correspondence Analysis of Counts
- Multiple Correspondence Analysis
- Mean's Based Perceptual Maps
- Introduction to Multidimensional Scaling (MDS)
- Individual Differences MDS
- Analysis of Preferences: MDS Unfolding
- How to use of Quanquest for paper questionnaire design
- Questionnaire design and construction for all types of questions, including grid and compound questions
- Exporting to mrPaper and the Metadata Document file
- Overview of mrPaper screens, menus and toolbar
- Loading questionnaire scripts into mrPaper
- The default questionnaire formatting Looks or "themes"
- Managing and Understanding Looks and Look Groups
- Using Word Basics to modify and create new Looks and Look Groups
- Creating company standard templates with headers, footers, company logos and standardized screening questions
- A collection of advanced Word procedures useful to mrPaper, including creating Word templates
- Examination of different question types and their impact on scanning
- The use of mrScan for generating mark fields, number fields, and text fields
- Learning the basics of processing completed questionnaires through the Eyes and Hands modules
- Data file creation
